Agenda

Title-1: Devising Winning Long-term MICE Development Strategies Applicable Under Early Stage of Market Development -The Ethiopian Case- 

Title-2: East African MICE Players Alliance: Region Based Approach in International Marketing and Trading of East African Destinations.

Title-3: Governments, Senior Political Figures and Development of MICE Industry in Africa: Relation, Influence and Contributions.

Title-4: Specialized MICE Professionals and the Role of Higher Educational Establishments.

Title-5: Global MICE Business Strategies, Alliance and Exploitation.

Title-6: The Role and Importance of Infrastructure and Technology in MICE Market Development.

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