The Upcoming 3rd Edition of MICE East Africa 2018 Forum & Expo is targeted to create the initiative and urge the Ethiopian Meetings, Incentives Travel, Conference/Congress and Exhibitions/Events (MICE) tourism industry stakeholders to exert due attention.

MICE Industry Contributors:-

  • Hotels, Airlines
  • Destination Management Companies (DMCs) and Tour operators (for Ground &
  • Foreign Support)
  • Professional Conference /Convention Organizers (PCOs)
  • Professional Event/Exhibition Organizers (PEOs)
  • Contractors (Decoration, Stand, Stages, etc…)
  • Convention centers ( Like Millennium hall, AU, UNECA, Conference Destination
  • Hotel and venue)
  • Exhibition centers
  • Advertising & Marketing Agencies
  • Local attractions, Theme parks and Entertainment establishments
  • Travel Industry suppliers
  • Catering & Logistics Companies

The African Ethiopian and the tourism segment together take a strong stance towards the efficient utilization of this huge market meeting Industry potential for the fast growth of the tourism industry and its contribution to the overall development of the country.

Every year MICE attracts:

  • Over 110 Exhibitors
  • Over 3000 Visitors
  • Expected to generate country’s revenue approximately 20 Million from invited hosted buyers
  • Expanding Opportunities for the nation through foreign meetings, industry business /MICE industry.

MICE industry/ Meetings Industry is the main key player to boost the Tourism Sector in Ethiopia and in African Continent.

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