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MICE East Africa 2017 Forum & Expo

Is an international standard MICE Business event which will held in the political capital of Africa, Addis Ababa. This fast transforming city is the seat for the continent’s umbrella organization The AU, The United Nations Economic Commission for Africa [UNECA] as well as more than 100 International Diplomatic Missions, Businesses and NGOs.

The MICE East Africa 2017 Forum & Expo is targeted to create the initiative and urge the Ethiopian Meetings, Incentives Travel, Conference/Congress and Exhibitions/Events (MICE) tourism industry stakeholders to exert due attention.

The East African Ethiopian or this tourism segment and together take a strong stance towards the efficient utilization of this huge market meeting Industry potential for the fast growth of the tourism industry and its contribution to the overall development of the country.


The founder and organizer of Hotel Show Africa Hospitality Investment Trade Show: Ozzie Hospitality and Business Group is one of the leading hospitality and business management companies in Ethiopia providing end-to-end hospitality and tourism business consultancy with particular emphasis on consultancy of international brand hotels projects. Moreover, the company has created another international mega event, MICE East Africa Forum and Expo, which is guaranteed to boost the performances of the tourism industry of Ethiopia and the East-African sub-continent.

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Hosted Buyers Program

150 International Hosted Buyers: Presence of worldwide Event Planners, Exhibition and Meeting Organizers, Destination Marketers, Travel and Vacation planners, etc-WITH-Face-to-face business networking opportunity among National and Regional Event Centers, Convention & Activity Venues, Prominent Destinations andMICE Related Service Providers Participating as Exhibitors.(Please Note: Attendance to the Hosted Buyers Program [BuyersBusiness Meeting] is limited to exhibitors and approved VIPsonly).

National and Regional Exhibitors

Over 300 Ethiopian and East-African Establishments: Presence ofvarious companiesworking in theregion’s meetings, hospitality and tourism industry.Exhibitors include Convention Bureaus, Hotels and Resorts, Conference Centers, Airlines, Financial Institutions, Destination Management Companies (DMCs), Professional Event planners and organizers.

Forums and Workshops

Six Panel Discussion Forumson Selected Industry Agendas, with Expert Speakersand Panelists: The forums and workshops are designed to elevate the information and business knowhow of the region’s stakeholders observed in this early stage of its MICE business development.

International Media Partners

Worldwide Media Coverage on the Event and the Region’s Destinations: Arrangement with several regional, continental and international MICE industry media outlets is already in place: They will take part and provide coverage on the event, thereby attract buyers’ attention and introduceMICE business potentials of the region to the right international audience.

Participation and Registration

Exhibitors’ Registration has Already Started!Make Sure your Company’s Presence on East Africa’s primary Meetings Industry: Reserve your booth before the available places are Booked-out!

International call forHosted Buyers Participation is Distributed!  Preliminary Round of Registration is Underway!

MICE East Africa 2017-Forum and Expo Organizer’s Information

For Exhibitors’ Participation: Hosted Buyers Program Consideration and Any Expo Information You May Need, Please Contact Us:-

Organizer- Ozzie Business and Hospitality Group
Address: Cameroon Avenue, Abyssinia Building-the old block-, Office No. 204Telephone:Direct Line 00251118693430     Mobile: 00251934240443/45

Site Inspections and Networking Activities

Various Occasions Specially Designed for Destination Promotion and Business to Business NetworkingProspects: as well as, creating opportunities for intra-regional MICE business interaction and recognition. Some of the activities include:

  • Pre-event and post event tours on selected event venues in Addis Ababa and the surrounding cities, as well as major destinations.
  • Evening networking sessions in some international brand hotels: Traditional/Cultural Restaurants across Addis Ababa, in the three nights during the event.
  • Selected regional MICE establishments, destinations recognition, award and more B2B networking opportunities.

Vast Industry Exposure and Access to End-Users

Thousands of Visitors, Forum Participants and VIP Invitees: From East-African and African MICE industry attending the show, ranging from local event marketers, conference& event organizers, meeting and incentive planers, tour, travel & ticketing agencies, etc.

In addition there will be various entertainments and fun activities planned in the 2nd MICE East Africa 2017-Forum and Expo!

Company Introduction and Business Activities
Ozzie Hospitality and Business Group is an Ethiopian based business company that specializes in consultancy and management services of hospitality and tourism businesses.
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